Electrifying typography

Custom font family for Helen, inspired by the iconic logo, consisting of headline and body text fonts.

About the font family

The design language of the Helen font family utilizes the recognizable angularity of the iconic Helen logo in its details. The headline font seeks to be striking and recognizable. The body text fonts emphasize ease of reading, but still include personal details.

The font family utilizes Open Type technology for many features, such as alternative glyphs and number styles.

The Headline Font

The headline font is electric and recognizable – very Helen-branded.

The sharp, angular element familiar from Helen's logo is repeated in most letterforms.

However, the font also quite easy to read.

Open Type features allow for the introduction of alternative, more unique characters if desired.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

The Body Text Fonts

The body text font family is simpler in design than the heading font – but it still has its own distinctive features.

The font family has four weights and italic versions of each.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Features

The Helen font family has a comprehensive set of smart features.

Alternative letterforms

Multiple Number Styles

  • Tabular Numbers

  • Lowercase Numbers

  • Superscript and Subscript Numbers

  • Fractions

Open type-based, comprehensive kerning

Punctuation aligned for uppercase letters

There’s electricity in it.